Who we are

Rugged Coast is a Santa Cruz born lifestyle brand with one goal in mind… to GIVE BACK!

Santa Cruz County is home to a wildly diverse landscape with an incredible stretch of coastline. From its unique and tight knit communities to its laid back yet active lifestyle, it’s the perfect climate to promote positive changes to humanity and the environment.

Our mission is simple - Donate time and proceeds to those who need it most! Every purchase supports amazing local charities in Santa Cruz County. From keeping our beautiful ocean and beaches clean, to helping CZU fire survivors, we are committed to preserving our wonderful coastal communities.

So, join the movement and help us to keep our inspiring Rugged Coast not just a place where we love to live….. but live with purpose!