Santa Cruz born apparel
Rugged coast is not your average apparel brand. We were born of the salty surf, forged in fire and we're not afraid to get our hands dirty.
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Giving Back
Santa Cruz County is home to a wildly diverse landscape with an incredible stretch of coastline. Our mission is simple - Donate time and proceeds to those who need it most! Every purchase helps support some amazing local charities. 10% of all proceeds go to keeping our beautiful ocean and beaches clean as well as helping CZU fire survivors, Rugged Coast is committed to preserving our wonderful coastal communities.
Next Level athletic fit, runs small. soft yet rugged.