https://www.ruggedcoastsc.com/home daily 0.75 2024-09-24 https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/b7403dfb-07f1-470d-a2bd-916c0f641c5c/3258F2E7-38BC-48A1-8C6C-600AB9A2AD01.jpeg Home https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/e29dd12b-68cb-418a-9d8f-0d6666f9b119/IMG_0721.jpeg Home https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/bae0be63-f56a-4c99-9c43-0ead5bce922c/IMG_0404.jpeg Home https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1dd88b85-f92b-4434-9cf7-9cb94b63d3d5/website-banner.jpg Home https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/df111981-bfd2-4b0c-a770-cf1b9985ea49/IMG_0750.jpeg Home https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1634865957459-V4R0DUJZHBU8WXRK4DJ8/IMG_1800.jpeg Home https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/df52e841-ef34-4beb-9605-91b5794475e4/D8A87BEF-02EE-48B6-9694-A50CBCE8DE05.jpeg Home https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1634865962932-C2F61RIG8DHN5VG73NQJ/IMG_2853.jpeg Home https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1634865954351-0NBW2R63FL6NIZZPPUHW/IMG_2623.jpeg Home https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/edd55fe3-dade-41aa-9796-9277ea52133e/DA964E7F-EF76-43F5-89FA-20A99C53EC79.jpeg Home https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1d434b13-261d-4fce-925b-006ca093e46a/F64D250E-6E96-4B02-BB72-12D757AD4D35.jpeg Home https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/bacd78a4-bc80-43b2-b2fc-87ca3874a7c9/62FFC116-C4A0-4232-83D9-4B60A181EFCE.jpeg Home https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/383947d2-3456-432a-80c5-365e649542c2/IMG_0836.jpeg Home https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/4d7c7889-c003-4075-bf6d-1a5e45866904/EA75A1A5-1BE1-4995-BEA3-7098CF655B49.jpeg Home https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/8d566e5d-4c2c-4e80-a85a-816a2b5230dc/B2145422-4584-4295-B28D-5E373383A083.jpeg Home https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/f5f37b8f-2c78-4112-b68d-32c12c837286/95BEA988-7891-4268-8927-ED6CA6C2D5A8.jpeg Home https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/5c03987f-80cf-441d-9170-529deb4ea2f3/529DC80E-46D2-4AA2-8F64-CA6CE00C548D.jpeg Home https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/95a4fd47-99c0-46a3-8404-cbdd825db98a/7DF34A12-4E95-4E06-95BA-9212BBD9B181.jpeg Home https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/5ecea475-5e17-42e7-a32c-3c4b33657d72/C49747FB-68AD-4830-BE38-2E1EEAA02E0A.jpeg Home https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/76be505b-a45f-41b9-95e9-38a826344f63/612B7E67-3E8F-4C1A-B334-A8AF48C3DA67.jpeg Home https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/6ae63e4e-2fcf-4c3a-96e0-e22f5f1a2e51/C1284082-F748-44B9-8CB0-EE508D342F22.jpeg Home https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/ce331cc3-6e27-4589-8872-28e63d7b8ab8/25AE2BC7-010F-4D71-9C95-7888174746E4.jpeg Home https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/677f8519-f9a3-42dd-87cf-041eadfaddeb/20B182FE-9296-4C99-8106-68CDE68DF43F.jpeg Home https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/5964c0c3-1103-4f9c-9301-ed3421fa89ba/D93FAB80-95E7-435A-B4CB-B34FB7D5E89B.jpeg Home https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1634865946464-N18AND74QABCK3NO48OP/IMG_2415.jpeg Home https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/85907344-f8cd-494b-b6a1-b3d220ac83f6/74852600-B949-40B0-AD2A-3567EA6D2411.jpeg Home https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/6dba91e4-0b4a-4f13-96aa-0700bb2de798/IMG_2344.jpeg Home https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/f2ae28fd-7b1c-4675-ae36-5efaa11175e1/IMG_0740.jpeg Home https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1632106877201-CPWUU8W7CVONWS19JBPK/separator.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1632143868910-YKAVJC77ZVQ3DWFO8335/giving-back.jpg Home - Giving Back Santa Cruz County is home to a wildly diverse landscape with an incredible stretch of coastline. Our mission is simple - Donate time and proceeds to those who need it most! Every purchase helps support some amazing local charities. 10% of all proceeds go to keeping our beautiful ocean and beaches clean as well as helping CZU fire survivors, Rugged Coast is committed to preserving our wonderful coastal communities. https://www.ruggedcoastsc.com/contact daily 0.75 2021-09-20 https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1632106877201-CPWUU8W7CVONWS19JBPK/separator.png Reach out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ruggedcoastsc.com/under-update daily 1.0 2026-02-08 https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1631767140990-8K76N7RDOKHPHPCCZHLF/Main-logo_Rugged-Coast_transparent-01.png Under update - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ruggedcoastsc.com/what-we-do daily 0.75 2024-11-09 https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1632106877201-CPWUU8W7CVONWS19JBPK/separator.png What we do - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/65c14abc-4f56-40e9-bfe6-cdfb53497b34/IMG_0721.jpeg What we do - ARTRAGEOUS BRAND COLLECTIVE OUR NEW SHOP IN THE CAPITOLA MALL! Super Stoked to showcase our Rugged Coast gear in this bold new storefront at the Capitola Mall. Featuring the very BEST in Local, Santa Cruz made art, apparel and more! Check us out next to the vans store and support Local business https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1632107469490-ZK21RQXKO61DQ7CSGETJ/save-our-shores.jpg What we do - SAVE OUR SHORES Rugged Coast is a Save Our Shores Sanctuary Sea Star Sustaining Member. (Try saying that 3 times fast! : ) We donate to this incredible organization every month which leads the way in Monterey Bay conservation. From policy change and educational programs to clean shores and healthy ocean habitats, This group is all about our amazing coast and we are proud to continually support them! https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/92e95960-32ef-44c9-987e-53b603cf283a/D614019A-FBEC-4D00-A65C-02722E8B9E99.jpeg What we do - Quarterly Beach Clean ups Cleaning up our beaches for all to enjoy is a passion of ours. We do our best to spread the love and randomly hit different beaches in Santa Cruz County packin’ trash at least once a Quarter and always welcome volunteers to the cause! Check our Instagram page for details on when and where YOU can help out next! https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1632107626829-Y1DRHS2RVZZV9DGPGWGO/sea-wall.jpg What we do - SEA WALLS Stoked to get down and dirty with Made Fresh Crew heading up the Santa Cruz Seawalls project! These large scale murals keep ocean conservation and advocacy in the spotlight and remind us just how much it is an integral part of everyday life in Santa Cruz. It was a blast preppin’ towering concrete walls with this funky clique making way for some mind-blowing artists from our own backyard and beyond to create some out of this world artwork to brighten up our community and send a message. Forever grateful to local artists like this RAD crew for being so dedicated to the cause, sharing their talents with the world and always SENDING IT! https://www.ruggedcoastsc.com/about-us daily 0.75 2022-02-17 https://www.ruggedcoastsc.com/shop daily 0.75 2021-09-20 https://www.ruggedcoastsc.com/shop/hats monthly 0.5 2021-09-29 https://www.ruggedcoastsc.com/shop/shirts monthly 0.5 2021-09-23 https://www.ruggedcoastsc.com/shop/p/rc-classic-camo-zip-up monthly 0.5 2025-08-06 https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1643763400556-UST2ARDXJS8T3LXD9RB1/919DD780-6EC4-4A20-9668-32D1C9D885D1 Get Rugged. - RC Classic Camo Zip Up https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1643763402834-P6KQA2E5U44JR350A006/05D0EA20-1C62-4AB9-B6D8-40B77622F852 Get Rugged. - RC Classic Camo Zip Up https://www.ruggedcoastsc.com/shop/p/k4udq0wusw6e7z1b2m7kf9oc4soko1 monthly 0.5 2025-08-06 https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/ad5a41b0-e278-4250-8ec5-b54ccaae8cbe/IMG_4016.jpeg Get Rugged. - Local Legend Jimbo Phillips Kraken Pullover hoodie https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/d2ab4d88-9625-4484-864a-f063d5fd4a20/IMG_5228.jpeg Get Rugged. - Local Legend Jimbo Phillips Kraken Pullover hoodie https://www.ruggedcoastsc.com/shop/p/zip-up-squish-hoodie monthly 0.5 2024-11-09 https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1636292748245-DXXHNIL4NGGMBECGUT7S/C2325511-3C31-4248-885A-7B7F6E6404C6 Get Rugged. - Zip up Squish Hoodie https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1622074853081-J4F65Y0FJQKNPW02F3IA/round+logo_Rugged+Coast_JPG-01.jpg Get Rugged. - Zip up Squish Hoodie https://www.ruggedcoastsc.com/shop/p/anchored-in-santa-cruz-long-sleeve monthly 0.5 2025-10-07 https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/365117a2-a2b8-4a2f-962c-03b399834b4f/IMG_1883.jpeg Get Rugged. - Anchored in Santa Cruz Local Legend long sleeve https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/8105255b-65de-434e-8c92-1934643c019c/IMG_5227.jpeg Get Rugged. - Anchored in Santa Cruz Local Legend long sleeve https://www.ruggedcoastsc.com/shop/p/local-legend-jimbo-kraken monthly 0.5 2025-08-06 https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/16410f94-1ea1-4975-973b-7504364a0aa5/IMG_3265.jpeg Get Rugged. - Local Legend Jimbo Kraken T https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/f6627c5d-9c69-409f-97ba-464a588746fb/IMG_5229.jpeg Get Rugged. - Local Legend Jimbo Kraken T https://www.ruggedcoastsc.com/shop/p/retro-t monthly 0.5 2024-11-09 https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/2aaaffe3-702e-4413-b1e5-00d762d2cd94/IMG_4586.jpeg Get Rugged. - Rugged Retro T https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/e7d44ac9-546f-4e62-ab4d-bb72b92d6654/PNG+image.jpeg Get Rugged. - Rugged Retro T https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/0a9d4956-2ae4-4cc8-92cc-5ab9710e1dc8/PNG+image.jpeg Get Rugged. - Rugged Retro T https://www.ruggedcoastsc.com/shop/p/local-legend-joe-fenton-ladies-anchor-tank monthly 0.5 2025-08-06 https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1695341028505-YBL3K87R7PLJLRTUF5OB/IMG_0741.jpeg Get Rugged. - Local Legend Joe Fenton Ladies Anchor Tank https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1695341027909-Y45H5Q77U30VTINZIY17/IMG_0836.jpeg Get Rugged. - Local Legend Joe Fenton Ladies Anchor Tank https://www.ruggedcoastsc.com/shop/p/local-legends-santa-cruz-anchor-t monthly 0.5 2024-11-09 https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1695340803906-SOG8NK04TP4YXAW202BW/IMG_0740.jpeg Get Rugged. - Local Legends Santa Cruz Anchor T https://www.ruggedcoastsc.com/shop/p/coq4af2l5gpztdjzc31e6yugqacjog monthly 0.5 2025-08-06 https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1661794831586-ZZX1N59UH4WF73CREOEE/4FB4BFDE-6267-4616-A118-C6AC4C1A5F62 Get Rugged. - Womens V Neck Local Legend Tay Reinhold https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1661794832341-U8Y4RYW1UPP8EBP2GXQT/F2CDA929-A6EB-4DBF-95A1-C9BB023B467A Get Rugged. - Womens V Neck Local Legend Tay Reinhold https://www.ruggedcoastsc.com/shop/p/by2frs5pzb5py9kmz6cylb2m53icjs monthly 0.5 2024-09-24 https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1653182383444-KTIOFONPFXPOVKVSW0D3/4464C998-EFFE-45EF-9064-08F6DC0027BB Get Rugged. - Local Legend Taylor Reinhold Tee color- Black https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1653182383489-PWF7W0HRK5YOIJVBVNOC/8A98A3E8-85D7-43D2-A303-4CBCD4CB7205 Get Rugged. - Local Legend Taylor Reinhold Tee color- Black https://www.ruggedcoastsc.com/shop/p/3mwzjori13b2gdcy7wzpqp6svj9p0q monthly 0.5 2025-08-06 https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1653181423320-FB8CBW69W3GLOQQG4MYK/8973D417-1FD6-4CF5-B64F-0D2C11EB4751 Get Rugged. - Local Legend Joe Fenton Tee- Color Espresso https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1653181441871-TQDSIONMHY2CUBNIPOYA/B03B30A8-4787-48B7-AE2F-FB500CD6F084 Get Rugged. - Local Legend Joe Fenton Tee- Color Espresso https://www.ruggedcoastsc.com/shop/p/p/p/womens-tank monthly 0.5 2025-08-06 https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1636292808525-JE8GV2LGCQLSL3C6EDYG/C9CF1715-D801-4182-9C73-518B896F3386 Get Rugged. - Womens Tank https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1632396823535-BW4GZLU7EX69ZZAR1GXF/womens-tank.jpg Get Rugged. - Womens Tank - Womens Tank https://www.ruggedcoastsc.com/shop/p/p/classic-santa-cruz-next-level-tee monthly 0.5 2025-12-24 https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1669231510631-QFUETSBO9E03WV5RJ8AB/96EB9174-9DA6-41AC-A08C-DBE90B7E03B2 Get Rugged. - Rugged Classic Santa Cruz Tee https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1643763238507-KNEE8UC7JOXPY4739O4W/4C21ACFF-4789-4CDE-8505-C0A6E9835D22 Get Rugged. - Rugged Classic Santa Cruz Tee https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1630629274192-PBP7XGU5K8LNAPGIM6QD/28743564-03F8-4821-86FF-3611782E5770.jpeg Get Rugged. - Rugged Classic Santa Cruz Tee - Classic Santa Cruz Next Level Tee back https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1632474671880-C8X7FS0BRNQBTFU8ZX5Y/black-tee.jpg Get Rugged. - Rugged Classic Santa Cruz Tee - Classic Santa Cruz Next Level Tee front https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1643763239594-NFZY3OK9DV0WD3VM08RJ/6D8CF67C-12A1-44D3-96EC-4F2FC9EDEF73 Get Rugged. - Rugged Classic Santa Cruz Tee https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1669231509862-KWZBO68WGFH27YYU66EC/E2E8D183-36A3-454C-8BCF-71549A4FDDB9 Get Rugged. - Rugged Classic Santa Cruz Tee https://www.ruggedcoastsc.com/shop/p/p/squidhead-next-level-tee monthly 0.5 2024-09-24 https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1630628768099-QUPE2RJU386UWS4JZPQO/5FCD28D7-0030-4C3C-BC1D-9240DCF1055D.jpeg Get Rugged. - Squish Tee - Squidhead Next Level Tee https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1632396672795-3AR827U4Q4GZOFANS96H/mens-squidhead-Tee.jpg Get Rugged. - Squish Tee - Squidhead Next Level Tee https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1636293566405-KKAAY6T4VJHYQPE9JUY3/B7401552-50A2-4964-B69E-19609C8E1856 Get Rugged. - Squish Tee https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1636293566558-D3G0DPYN5LR0YS82S6EK/EB50C592-3631-4439-AB6E-E218AFA5C2E8 Get Rugged. - Squish Tee https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1634863170904-55J6ZYM5YEDV1S3CXYTN/283729EF-1E1A-457E-8CB2-A8BF3D6D1EDB Get Rugged. - Squish Tee https://www.ruggedcoastsc.com/shop/p/p/p/womens-v-neck-t-shirt monthly 0.5 2024-09-24 https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1632397275140-IWBZMKCZ7C51L0F1FC44/womens-v-neck-front.jpg Get Rugged. - Black Classic Santa Cruz V-Neck - Womens V neck T front https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1632397274620-9OCV36EFFSN6GZB8EK7A/womens-v-neck.jpg Get Rugged. - Black Classic Santa Cruz V-Neck - Womens V neck T back https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1621620095140-495COHG74T2250XNPQJF/IMG_2186.jpg Get Rugged. - Black Classic Santa Cruz V-Neck - Womens V neck T front https://images.squarespace-cdn.com/content/v1/60909242fc032b25241dda82/1621620111704-JS025A63VKALRYT94KEN/IMG_2187.jpg Get Rugged. - Black Classic Santa Cruz V-Neck - Womens V neck T back